Heineken ‘The Wait’
Agency - Publicis Milan

Role - Director

This film was probably the first commercial shot on location in London once the first Covid 19 restrictions had eased enough to allow minimal film crew to work under one roof. It was a quick production and we had to contend with some new challenges such as cast who feature in the same shot needing to live together, wear their own clothes, and do their own makeup. The film crew was about a 3rd the normal size and all decked out in PPE and using minimal kit. And the agency and client were all dialling in from their laptops from home to watch.

We decided to show large parts of the story through UGC material as a stylistic approach, but this also allowed us to work with actors who were isolating at home, where we would brief them to self-tape scenes. This was a first for me, but it was great giving actors the freedom to muck about and interpret stuff in their own way and send us back the results.

The cherry on top was a late night, bleary-eyed, virtual directing session of a personal hero - Thierry Henry.