Sprint ‘Hooked Family’
Agency - Droga5 New York

Role - Director

You might not know this, but Paul, the spokesperson in this film, was formally the Verizon (Sprint’s competitor) spokesperson for a loooong time, where he was famous for saying ‘Can you hear me now?’. Now he works for Sprint where he helps people get unhooked from Verizon’s trademark red checkmark.

I pitched the approach of doing as much of the physical comedy in-camera to get the most authentic swaying of hapless legs and the funniest crashes. It required some pretty big technical construction and rigging to make it all work, but worth it.