Youtube ‘Spacelab’
Agency - Google Creative Lab
Role - Creative / Scriptwriter / Director
Working in-house at Google Creative Lab I was lead Creative on this promo film to launch Space Lab - a huge educational campaign by Google and Youtube partnering with NASA. The project culminated in a competition for young people to design a science experiment to be performed and live streamed aboard the International Space Station.
I was brought in to develop initial ideas, pitch concepts to client, and develop the creative to a signed off script. I then acted as director on the project overseeing the film through pre-production, shoot, and post-production until delivery.
Upon launching, in under a week the film achieved 4.5 million views and was the number one spot in the AdAge viral video chart. Currently it has been viewed over 13 million times on YouTube.